THE QUEER CRAFTING COMPANY
Project Scope:
- Brand Messaging & Strategy
- Custom Logo Design & Brand Kit
- Custom Artwork for Merchandise
The Queer Crafting Company is primarily an Etsy shop that caters to the LGBTQ+ community. Their mission is to offer handmade products that celebrate life’s milestones, inspire inclusivity, and dare to be BOLD! Using vivid color was essential to not only bringing out the brand’s core values of “Inclusivity, Boldness, Empowering, and Community”, but of course is extremenly important to representation across the LGBTQ+ community. The chosen colors allude to the rainbow, but aren’t literal primary colors. Instead the colors, icons, and artwork are as sassy, fun, and loud as the business’ personality!
“The Queer Crafting Company offers members and supporters of the LGBTQ+ community bold, custom-made products that celebrate life’s milestones and inspire inclusivity.”
“Thank you so much for the beautiful and thoughtfully created logos and icons. I can’t stop looking at them and imagining them on products and online! I’m so excited to them come to life. You did a spectacular job taking my vision and turning it into something real and powerful!”
